Electronic Arts Inc., today announced that former University of Arkansas running back and two time All-American recipient, Darren McFadden, will appear on the front cover of NCAA® Football 09 for the Xbox 360™ video game entertainment system, scheduled for release on July 15, 2008. This year, the packaging for each of the NCAA Football 09 console platforms will feature an exclusive cover athlete. Following McFadden on the Xbox 360 package front will be three other cover athletes from different regions throughout the county to appear on the box art for NCAA Football 09 on the PlayStation® 2 and PLAYSTATION®3 computer entertainment systems, and the PSP® (PlayStation®Portable) system.

During McFadden’s three year career at the University of Arkansas, the two-time Heisman Trophy runner-up earned three First Team All-SEC selections, was named the SEC coaches and Associated Press "Offensive Player of the Year", received the 2007 Walter Camp Award, and was the first Sophomore to receive the Doak Walker Award for the best college Running Back two years in row. McFadden holds multiple University of Arkansas records, the most notable being the Razorback’s all-time leading rusher with 4,485 yards in only 37 career games.

NCAA Football 09 will unveil the all-new Break Away Animation Engine which allows gamers to break in and out of moves giving the user more direct control as well as instant influence and responsiveness on the field . At its core, NCAA Football 09 will focus on wide-open collegiate style gameplay featuring unique animations that you will only find on college football Saturdays. This style of gameplay will allow agile backs like McFadden to show off their break out speed and maneuverability in-game.

"These four athletes represent the best and brig

htest of college football, but our selections aren’t just about Heisman candidates and All Americans," says Sr. director of marketing Tom Goedde. "They represent the spirit and passion of the sport in the same way EA SPORTS video games do."

In anticipation for the NFL Draft, EA will announce the exclusive cover athlete for the PLAYSTATION 3 system on April 24, while the exclusive cover athletes for the PlayStation 2 and the PSP systems will be unveiled the beginning of May. The Wii™ cover will feature the winner from the NCAA Football 09 Cover Mascot Challenge, and will be announced on the NCAA Football 09 website on March 18.

Developed in Orlando, Fla., by EA Tiburon, NCAA Football 09 will be available for the PlayStation 2 and PLAYSTATION 3 systems, the PSP system, the Wii and the Xbox 360 system. For more information about NCAA Football 09 please visit www.ncaafootball09.com.